ICEF GmbH announced today the launch of ICEF Media, a new division that will offer expanded video and digital marketing services to the international education sector.
Online marketing channels play an increasingly important role in international student recruitment, and video is a major driver of student engagement online.
Video provides a compelling introduction to an institution or school, inspires emotion, and establishes a strong connection for the prospective student, most of whom are very heavy consumers of online content. More than 500 million people watch videos on Facebook every day, and YouTube currently has over a billion users. In the key Chinese market alone, an estimated 428 million online video consumers spend an average of two hours per day watching videos online.
In short, in today’s highly competitive marketplace video is one of the most powerful ways to draw attention to a school or programme. ICEF Media provides the visual arm designed to help international education clients achieve real results in their marketing and student recruitment initiatives. Lead by Florian Schäfer, ICEF Media is a team of industry professionals specialising in video production and promotion that focus on quality and conveying an institution’s brand strengths through video.
ICEF CEO Markus Badde says, “The new addition of ICEF Media is a complement to the ICEF brand. For the past decade ICEF has evolved in the industry as a leader in providing international student recruitment marketing intelligence via ICEF Monitor, agent training programmes and educator professional development via Mentor, Achieve and Coach. And now we would like to introduce ICEF Media. This is an exciting time at ICEF and we look forward to future collaboration and projects with clients”.
To learn more about ICEF Media visit http://media.icef.com.
Stan Bobrov, ICEF GmbH[br/]
About ICEF: For over 20 years ICEF has been creating strategic partnerships and increasing international student enrolments by bringing together international educators, industry service providers, carefully screened student recruitment agents, and work and travel professionals at networking events around the world. ICEF has emerged as the leader in providing international student recruitment marketing intelligence, agent training programmes, and educator professional development. For more information go to www.icef.com.