Growth and innovation the themes at ICEF Toronto

This year the Canada-based ICEF North America Workshop took place in Toronto. Held May 12 – 14, the overall number of participants increased an impressive 12%, making the 2016 Canada workshop the largest to date.

A total of 745 participants took part in the workshop, including 353 North American educators from 235 institutions, 84 exhibitors from 43 organisations, 345 international student recruitment agents from 59 countries around the world, and 70 speakers, government officials and other industry guests. Pablo Torres from the University of New Mexico (USA) commented: “This was a well-organised, professional and efficient event. It was much more valuable than I expected and I am very glad I attended!”. These sentiments were echoed by agent Kodai Miyasaka from A FOUR-LEAF (Japan): “ICEF Toronto is one of the most amazing workshops I have ever attended. It gets bigger and better every year. I especially like that I can network not only with educators, but also with other agents from all over the world to share ideas and information”.

ICEF events are renowned for providing highly professional, quality agents. This year the number of agents at the event increased by 11% over 2015. Of the agents, 31% were attending their first ever Canada-based ICEF event. This gave educators the chance to not only reconnect with partners, but also ample opportunity to meet new contacts. The agents that attended the workshop represent students across the globe, the largest numbers coming from China (8%), India (8%), Brazil (7%), Mexico (7%), and Ukraine (7%).

Launched at ICEF Miami in 2015, the ICEF Coach programme which sees participating institutions paired with an experienced international education practitioner, made its Canadian debut in Toronto. A total of 16 institutions took part in the programme and were able to see immediate benefits. Stéphane Lemelin from Collège de Sainte-Anne-de-la-Pocatière said: “The Coach Programme was a total game changer for me. I had attended ICEF Workshops in the past but what I learnt from Coach was that I had been approaching them in a way that was not well-suited to the context. I saw immediate results from what I learnt in my meetings in Toronto. I felt really confident on how to approach my conversations with agents and how to set up the next steps. Coach should be mandatory for everyone attending ICEF!”.

Following the success of the ICEF Coach programme, ICEF was pleased to announce two additional educator development and advisory services in Toronto: ICEF Mentor and ICEF Achieve. ICEF Mentor is a complete market readiness programme based on established best practices, current research, and input from industry leaders. It is designed to help international education institutions maximise their potential, avoid common pitfalls, and progress toward their goals more efficiently by connecting them with an experienced international educator-mentor.

ICEF Achieve was developed in partnership with Barton Carlyle. ICEF Achieve is the most comprehensive consultation service in the industry – providing extensive analysis, recommendations, training and support to institutions. ICEF Achieve helps to ensure success in all areas of international enrolment management. For more information on any of ICEF’s Educator Development and Advisory Services email: contact@icef.com

FAM Tours are always a very popular part of ICEF Events. Held both before and after the workshop, these tours allowed agents to gain first-hand experience of 26 different schools and regions throughout Canada.

The next ICEF North America Workshop will take place in Miami (December 5 – 7, 2016). In 2017 the Canada-based North America Workshop will be held in Vancouver (April 23 – 25).