First ICEF Thailand – Vietnam Agent Roadshow a huge success

The first ever ICEF Thailand – Vietnam Agent Roadshow took place June 14 – 16 in Bangkok and Ho Chi Minh City. This sold out event saw 266 participants from 15 countries hold 1 800 pre-scheduled meetings in two workshop days.

Overall, participants were extremely happy with the event, giving it a satisfaction rating of 99% (Excellent 63%, Good 36%). Monèle Schrot from Louis Riel School Division (Canada) said: “I was very pleased with both parts of this roadshow. The agent quality was good and I hope to have more students from Thailand and Vietnam very soon”.

Thailand was the first stop on the roadshow. In Bangkok educators and service providers met with 84 Thai agents. After a successful day of meetings, participants attended a dinner reception, where the president of the Thai International Education Consultants Association (TIECA), Annop Kanthatham, addressed participants. In his speech he explained TIECA’s role in the Thai student recruitment. Following this, a dance troupe performed a number of items, including a Kohn dance, which combines dance and storytelling.

Educators and service providers then travelled to Vietnam for the second part of the event. On arrival in Ho Chi Minh City 30 of the participants joined a dinner excursion to a typical Vietnamese restaurant where they were able to eat and relax like locals.

In total 91 agents attended the roadshow in Ho Chi Minh City and were very happy with the opportunities it provided them. Hung (Alex) Pham of Instulink International agency said: “I had a great time attending the roadshow! I appreciate the opportunities we were given to expand our markets”.

The Vietnam leg of the Roadshow concluded with a second dinner reception, where the Standing Vice-President of the Vietnam International Education Consultants Association (VIECA), Lien Huong Dao spoke about the changes to the education system in Vietnam and how agents are looking forward to greater cooperation with institutions abroad. The reception also included traditional Vietnamese cuisine, a high energy drum and flag-dance, and a performance of the T’rung, a traditional bamboo xylophone from the Vietnamese highlands.

The next ICEF event is the Higher Education Workshop (Sept 10 – 12). Held shortly before the ICEF Higher Education Partnership Forum and the EAIE Conference in Liverpool, this event brings together international higher education institutions and tertiary-focussed agents.

For further information, please contact Stan Bobrov at