About ICEF Virtual Americas
For most international students looking to study across the Americas, education agents play an important role in selecting and applying to their final study destination. As a result, student recruitment agents have become a vital recruitment method for education providers from across the region and both sides recognise the importance of strengthening relationships with a view to providing the best possible experience for their students.
ICEF Virtual Americas maintained a clear focus on Canada and the USA as study destinations. In 2020, this online event welcomed nearly 900 international education industry professionals over 3 days, hosting over 8,750 meetings, and showing the tremendous appetite and enthusiasm for continued networking across the industry, even as global travel is restricted. This was reinforced by our strong agency attendance, where we welcomed over 40% more agents, from more countries, than 2019’s in-person ICEF Toronto event.
As ICEF’s first virtual event in the region, Virtual Americas marked a significant change from 2019’s ICEF Toronto, and the shift to an all-online format brought about several positive developments, allowing agents from around the world to join who may not otherwise have been able to attend an event in person. Despite missing the physical interaction of in-person ICEF events, participants at ICEF Virtual Americas recognised the value of attending online events while they were unable to travel. 92% of attendees reported that they were satisfied or highly satisfied by their experience, and 94% indicated they met their primary objective of attending.