ICEF Virtual Americas

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August 25 - 27, 2020
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About ICEF Virtual Americas

For most international students looking to study across the Americas, education agents play an important role in selecting and applying to their final study destination. As a result, student recruitment agents have become a vital recruitment method for education providers from across the region and both sides recognise the importance of strengthening relationships with a view to providing the best possible experience for their students.

ICEF Virtual Americas maintained a clear focus on Canada and the USA as study destinations. In 2020, this online event welcomed nearly 900 international education industry professionals over 3 days, hosting over 8,750 meetings, and showing the tremendous appetite and enthusiasm for continued networking across the industry, even as global travel is restricted. This was reinforced by our strong agency attendance, where we welcomed over 40% more agents, from more countries, than 2019’s in-person ICEF Toronto event.

As ICEF’s first virtual event in the region, Virtual Americas marked a significant change from 2019’s ICEF Toronto, and the shift to an all-online format brought about several positive developments, allowing agents from around the world to join who may not otherwise have been able to attend an event in person. Despite missing the physical interaction of in-person ICEF events, participants at ICEF Virtual Americas recognised the value of attending online events while they were unable to travel. 92% of attendees reported that they were satisfied or highly satisfied by their experience, and 94% indicated they met their primary objective of attending.

Programme & Seminars

Alongside the packed meeting schedule, ICEF Virtual Americas delivered an integrated seminar programme of 32 live and on-demand sessions with speakers including the US Department of Commerce, Immigration Refugees and Citizenship Canada (IRCC), and other leading voices within the international education sector.

With 10 exclusive live seminars to choose from, 90% of our attendees were able to participate in at least one, with 88% of delegates happy, or very happy, with their experience.



Continuing our mission to connect the international education industry, ICEF Virtual Americas saw the return of our acclaimed virtual networking lounges to allow event attendees to meet in an informal setting and preserve the serendipitous encounters so enjoyed at our in-person events.

Over 62% of event attendees dropped into one of our networking lounges during the event to enjoy the opportunity to chat with like-minded industry professionals and discuss the latest issues affecting our sector.


269 representatives from 225 education institutions from across 3 continents


2020 saw 269 representatives from 225 education institutions from across 3 continents join us online. Of these institutions, 17% were first-timers to an Americas event.

In common with other ICEF Events, ICEF Virtual Americas welcomed a high proportion of senior decision makers from education institutions, with over 50% in senior management roles. This year, we secured attendance from a broad range of educators, with strong representation from universities and secondary schools in particular (41% respectively of institutions attending).

529 representatives from 484 carefully selected, ICEF-screened agencies


We welcomed 529 representatives from 484 carefully selected, ICEF-screened agencies this year, marking a 40% increase in student recruitment agents over attendance in 2019, and indicating a continued and strong interest by agents to maintain contact with their education partners from across the Americas at this time.

Agents from 91 countries across 6 continents in total attended, giving truly global student recruitment representation, with the top five countries being: Brazil, Mexico, Colombia, India and Russia.