About this Workshop

The inaugural ICEF Africa Workshop will take place in Cape Town and is set to be the premier networking and student recruitment event in Africa. As such, it will bring student recruitment agents from around the world interested in South Africa as a study destination and will connect international educators and service providers with agents from all over Africa.

In the 2016 i-Graduate ICEF Agent Barometer, nearly half of the agents surveyed said that they viewed South Africa as an attractive or very attractive study destination. ELT student numbers increased by 19% in 2016, and student weeks by 20%. With the November 2016 resolution of a two-year discussion regarding student visa eligibility for ELT students, the sector is now poised for further growth. South Africa has also established itself as a key study destination within Africa. Its proximity and affordability — along with the quality and reputation of South African higher education — continue to be important factors in attracting foreign students.

Africa is a major area of growth for outbound students and countries such as Uganda, Rwanda, Kenya, Botswana and Ghana are emerging markets complementing Nigeria.

In addition to meeting with agents during the workshop, participants are welcome to attend market intelligence seminars and networking receptions.

The ICEF Africa Workshop is the most dynamic and productive way to foster relationships with current partners and new representatives in a range of emerging markets.

Specific Information about this Workshop for Service Providers

  • Easily develop partnerships with international education professionals
  • Grow sales and diversify your customer base
  • Expand sales reach through important multipliers
  • Maintain existing contacts and promotional networks
  • Promote your company to key players within the international education industry
  • Keep up with current market intelligence and trends
  • Meet the world’s best agents in one place - save time and money
  • Education agents from Africa who send students to a wide range of international programmes and countries
  • International education agents interested in sending students to South Africa
  • Education providers from all sectors of the international education industry including South Africa
  • Service providers who have products and services to sell to international students visa agents and/or providers

Prior to the event:

  • Comprehensive profiles of all participants
  • Use of the eSchedule PRO online meeting booking system
  • Hotel reservation options and preferential rates
  • Access to targeted marketing and sponsorship opportunities
  • Opportunity to offer and promote FAM tours and receptions

At the event:

  • Exclusive use of your own meeting table throughout the event
  • A copy of both the Agent Catalogue and the Educator & Service Provider Catalogue
  • An entry in the Educator & Service Provider Catalogue
  • Market intelligence seminars & training sessions
  • Participation in the Welcome Reception, networking breakfasts, lunches, refreshment breaks & Dinner Reception
  • Opportunity to host agent familiarisation (FAM) tours and receptions

An integral benefit of attending an ICEF Event is participation in the seminar programme. These seminars provide invaluable information and the latest research on trends affecting the world of international education, both regionally and globally.

Future event's seminar programmes are available 3 months prior to the event.

PROPOSAL FORM for FAM Tours and Receptions / Africa


FAM Tours & Receptions

Agent familiarisation (FAM) tours and receptions are excellent ways for you to gain exposure and promote your institution and / or association to event registered agents.

FAM tours allow you to take advantage of a large number of agents attending the event and attract them to visit your institution, campus and region. Effective FAM tours enable agents to increase their product knowledge and bring back first-hand experience to potential students.


FAM Tour guidelines:

  • FAM tour organisers may determine all logistics, conditions and costs associated with their tour, including which event participants are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of FAM tours, but simply ensure relevancy for event participants as well as an equal representation of tours to all delegates.
  • All delegates interested in attending FAM tours will be asked to make direct contact with the tour organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • FAM tour organisers wishing to promote their tour through ICEF are required to submit a proposal. All proposals are subject to approval by ICEF.
  • FAM tours may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Reception guidelines:

Receptions allow you to host agents in a memorable way while reinforcing your brand. Inviting the agents that you wish to target gives you the chance to make meaningful and focused connections in a relaxed and fun environment.

  • Reception organisers may determine all logistics, conditions and costs associated with their event, including which event participants and other business partners are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of receptions, but simply ensure relevancy for event participants as well as an equal representation of receptions to all delegates.
  • All event participants interested in attending a reception will be asked to make direct contact with the reception organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • Reception organisers wishing to promote their event through ICEF are requested to provide information as outlined on the ICEF website.
  • Receptions may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Promotion

Once your proposal has been accepted by ICEF, we will promote your event to assist you in attracting the quantity and variety of agents desired.

Your FAM tour or reception will be listed in this section of the website along with your contact details, hyperlinks and / or promotional materials. ICEF will also promote your event to all attending agents once their registration has been approved, as well as in numerous follow-up communications prior to the event.

Please provide ICEF with a website hyperlink and / or a brochure / flyer / invitation (pdf format) containing the following information:

  • Name of activity
  • Host name and contact details
  • Details of the event including program, location, date and time, inclusions such as food and transportation, invited target groups / individuals and maximum number of participants

Please note: Proposals received less than 4 weeks prior to the event will be listed on the website but will no longer be published in any other agent communications.


Access to the world's largest industry network
Stand out from the competition
Increase brand visibility and get results
Maximise your ICEF experience

ICEF Products provide significant international exposure for your organisation, increasing your brand visibility and networking potential. For more information, please visit our Advertising and Sponsorship page here

The ICEF Africa Workshop will take place at the Westin Cape Town.

Participants will be offered special rates at the event hotel:

Single Room: ZAR 2700
Double Room: ZAR 3050

The room rate is inclusive of 14% VAT and 1 % Tourism levy. Breakfast is included.

A booking form will be available 3 months prior to the event.


This workshop is sponsored by

seneca

Platinum

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This workshop is supported by

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