Berlin once again the capital of the international education industry

ICEF Berlin welcomed 2 833 global industry professionals over the November 3 to 5 event. With 30 191 one-to-one meetings hosted, ICEF Berlin continues to be the largest event of its kind.

ICEF Berlin 2019 underwent a variety of positive changes, including becoming more environmentally friendly. New green practices included the use of recyclable glass water bottles instead of plastic, a considerable reduction of printed materials such as catalogues, as well as the distribution of re-usable eco-friendly conference bags.

Educator representation from leading destination markets such as the UK, Canada, USA, Spain, and Germany was enhanced by educators from 36 other markets, including countries as diverse as South Africa, Argentina, and New Zealand. With 1 212 educators in attendance, 10% were first-time attendees to an ICEF event.

Juliet Cassells, Director, South England Exchange, UK, said: “32 appointments over two days and 90% were relevant. A couple of booking enquiries already came in before the event, many valuable discussions took place during the conference, and the first definite bookings were made within days of it ending. It doesn’t get any better than that, so I couldn’t be happier.”

On the agent side, 1 210 representatives attended from 893 organisations. The main home markets for agents attending ICEF Berlin were Russia, Turkey, Italy, Spain, and Germany, with agent representation from no fewer than 96 markets in total.

Agent student recruitment markets

“ICEF Berlin is a great opportunity to meet reliable partners and learn about industry trends by exchanging thoughts and experiences with other professionals. The insights I
gained were very applicable for my professional growth. This event helped me to improve my service,” explained Zhanna Luhachova, Director of StudySo, Ukraine.

Top 10 agent countries

Eighty-two speakers, including representatives from 16 industry associations across Europe, Australia, North and South America, delivered a total of 57 seminars, expert panels, and industry presentations. Seminars included a wide range of topics such as a panel discussion about BREXIT implications on the language sector.

Changes in key market destinations were a theme of conversation at ICEF Berlin with the release of 2019 ICEF i-graduate Agent Barometer results. This year’s barometer had the most significant number of responding qualified agents ever in a record number of countries, with 2 065 responses from agencies in 119 countries. 66% of respondents indicated that Canada would see the most significant rise in interest from prospective students. Findings also showed that Germany and Ireland would see increased interest. Additionally, at least four in ten mentioned Ireland, the UK, Malta, the Netherlands, and Japan as becoming more interesting study destinations.

Service provider attendance at the event grew by 11% to 107 organisations, with 251 representatives participating. Jodie McDonald, Communications & Engagement Manager at StudyAdelaide, Australia, said: “ICEF Berlin was extremely well organised, the staff very helpful and friendly. Everything seemed to flow well. The interest in Adelaide, and the range of agents we were able to engage with made it an excellent event for us to participate in.”

ICEF Berlin facilitated several industry association meetings, including the ALTO AGM, receptions by Marketing English in Ireland, English UK, the British Council, and the Department for International Trade UK, as well as a GAELA lunch meeting. Participants to the event were also invited to join 14 FAM Tours to Belgium, the Czech Republic, Germany, Ireland, and Switzerland, departing immediately after the event. FAM Tours within Germany explored nine different cities.

Participants enjoyed a welcome reception on day one of the event with live music and food. The events iconic ICEF Berlin Party was hosted on the second evening where attendees relaxed over a sit-down dinner before a large band and dance troupe kicked off a fun‑filled night.

ICEF Berlin 2020 takes place between November 1 to 3. For more information please visit:

Educator demographics

Educator profile

One of ICEF Berlin‘s 57 seminars

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Press Contact:

Markus Badde