ICEF Higher Education 2019 was held in Helsinki, Finland, between September 20 and 22. This event is designed to connect professionals from higher education institutions around the world with carefully-screened, high-quality student recruitment agents and industry service providers.
This year, 328 participants from 240 organisations attended the event. ICEF Higher Education welcomed 146 educators from 30 countries – for an impressive 52% growth over the previous year. There was significant representation from France, Canada, Germany, Finland, and the United Kingdom. A rise in attendance from destination countries, including Georgia and Norway, reflects the growing interest in emerging countries for international student studies.
Agent student recruitment markets
Commenting on her experience, Veera Sciacca from Häme University of Applied Sciences, Finland said: “The ICEF Higher Education event is very valuable to us. Not only do we get to meet quality agents, but we also gain valuable insights into our position in the market, while exploring and evaluating new markets. The event was professionally executed, and the connections and information we gained during the event are immeasurable.”
This year, ICEF Higher Education facilitated 2 593 one-to-one business meetings. “Another practical experience with ICEF. I had great meetings with the potential of new partnerships. It was a very efficient and effective event,” described Richard Simpson of Pearson Education South Asia Pte. Ltd.
A dinner was hosted at Vanha Ylioppilastalo, which has been dubbed one of Helsinki’s most legendary venues. Opened over 140 years ago, Vanha Ylioppilastalo, or, ‘the Old Student House’, was designed for student gatherings, meetings, and parties. Participants at ICEF Higher Education experienced an unforgettable evening at Vanha Ylioppilastalo, with great food, music, and a dynamic atmosphere offering a subtle nod to the city’s educational history.
An informative seminar programme included sessions on the education markets in Brazil, Germany, Saudi Arabia and UAE, Finland, Scandinavia, and France. Other sessions reviewed how to choose the best partnerships for growth and uncovering affordable pathways to US Higher Education.
Of the 150 student recruitment agents, 36% were at their first ICEF Higher Education. Agents arrived from 59 different countries, with strong representation from Turkey, Russia, India, Ukraine, and Pakistan.
Maria Teresa Alarcon Benitez, from Study, Learning and Intercultural Exchange Ecuador, said: “This has been a very successful event for me. I got all three agreements that I was hoping for and am expecting a few more to come. The event organisation was excellent as always.”
The next ICEF Higher Education will take place between September 12 and 14 in Barcelona, Spain. For more information, please visit: www.icef.com/he.
Top 10 agent countries
A seminar at ICEF Higher Education
A meeting with a view of Helsinki from the event venue