About this Workshop

The United States and Canada are top study destinations with broad international appeal across all educational sectors. Each year, an increasing number of North American institutions turn to agents to help them boost international enrollments and increase the quality of student applicants. The best place to find top-quality agents focused primarily on the US and Canada is the ICEF Miami Workshop.

All of the student recruitment agents that attend the ICEF Miami Workshop undergo ICEF’s strict selection and screening process – considered the most stringent in the industry. In addition to providing both detailed information about their business and references from current educator partners, agents must demonstrate an established focus on sending students to North America.

Prior to the event, educators are able to schedule up to 38 one-to-one business meetings with agents from all over the world online. The ICEF version of the eSchedule PRO meeting booking system allows educators to view comprehensive agent profiles, including the number of students sent to the US and Canada per education sector in the last 12 months. This information helps you identify and meet with the agents most relevant to you.

The ICEF Miami Workshop is an ideal opportunity for US and Canadian institutions to benefit from a large number of top quality recruiters committed to building lasting partnerships within North America.

Specific Information about this Workshop for Educators

  • Connect with agents who specialize in sending students to your region
  • Build a more diverse & sustainable client nationality mix
  • Grow international enrollments by appointing new agents
  • Improve student quality by working with quality-conscious agents
  • Maintain existing contacts and promotional networks
  • Promote your brand within the international education industry
  • Keep up with current market intelligence and trends
  • Meet the world’s best agents in one place - save time and money

View the event video.

  • Educators from the United States and Canada (universities, vocational schools, boarding schools, language schools)
  • International agents wishing to meet with educators from the US and Canada
  • Service providers who will be exhibiting and who have products and / or services to sell to Canadian and American students via education institutions or education agents
  • Education industry members including education associations, tourism boards and economic development organizations

Prior to the workshop:

  • Comprehensive profiles of all participants
  • Use of the eSchedule PRO online meeting booking system
  • Hotel reservation options and preferential rates
  • Access to targeted marketing and sponsorship opportunities
  • Opportunity to offer and promote FAM tours and receptions

At the workshop:

  • Exclusive use of your own meeting table throughout the event
  • A copy of both the Agent Catalogue and the Educator & Service Provider Catalogue
  • An entry in the Educator & Service Provider Catalogue
  • Access to Marcom Onsite for last-minute appointment scheduling
  • Market intelligence seminars & training sessions
  • Participation in the Welcome Reception, networking breakfasts, lunches, refreshment breaks & Dinner Reception
  • Opportunity to host agent familiarisation (FAM) tours and receptions

PROPOSAL FORM for FAM Tours and Receptions / Miami

FAM Tours & Receptions

Agent familiarisation (FAM) tours and receptions are excellent ways for you to gain exposure and promote your institution and / or association to event registered agents.

FAM tours allow you to take advantage of a large number of agents attending the event and attract them to visit your institution, campus and region. Effective FAM tours enable agents to increase their product knowledge and bring back first-hand experience to potential students.

FAM Tour guidelines:

  • FAM tour organisers may determine all logistics, conditions and costs associated with their tour, including which event participants are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of FAM tours, but simply ensure relevancy for event participants as well as an equal representation of tours to all delegates.
  • All delegates interested in attending FAM tours will be asked to make direct contact with the tour organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • FAM tour organisers wishing to promote their tour through ICEF are required to submit a proposal. All proposals are subject to approval by ICEF.
  • FAM tours may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Reception guidelines:

Receptions allow you to host agents in a memorable way while reinforcing your brand. Inviting the agents that you wish to target gives you the chance to make meaningful and focused connections in a relaxed and fun environment.

  • Reception organisers may determine all logistics, conditions and costs associated with their event, including which event participants and other business partners are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of receptions, but simply ensure relevancy for event participants as well as an equal representation of receptions to all delegates.
  • All event participants interested in attending a reception will be asked to make direct contact with the reception organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • Reception organisers wishing to promote their event through ICEF are requested to provide information as outlined on the ICEF website.
  • Receptions may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.


Once your proposal has been accepted by ICEF, we will promote your event to assist you in attracting the quantity and variety of agents desired.

Your FAM tour or reception will be listed in this section of the website along with your contact details, hyperlinks and / or promotional materials. ICEF will also promote your event to all attending agents once their registration has been approved, as well as in numerous follow-up communications prior to the event.

Please provide ICEF with a website hyperlink and / or a brochure / flyer / invitation (pdf format) containing the following information:

  • Name of activity
  • Host name and contact details
  • Details of the event including program, location, date and time, inclusions such as food and transportation, invited target groups / individuals and maximum number of participants

Please note: Proposals received less than 4 weeks prior to the event will be listed on the website but will no longer be published in any other agent communications.

2018 FAM Tours and Receptions

INTO Marshall FAM Trip
Marshall University
December 6-9, 2018
Huntington, West Virginia
INTO Marshall University invites you to join us for an unforgettable familiarization tour. Get firsthand experience and discover our unique educational opportunities that are available to your students. Transportation to and from the airport, as well as your flight from Huntington, WV to Miami, FL will be covered by INTO Marshall.
Please contact Chris Kittinger on chris.kittinger@marshall.edu

ECPI University
2 options; December 7-8 and December 13-14
Manassas, VA (Washington DC area)
After touring the capital and having dinner with the international staff, you will have the opportunity to relax in your hotel room in the historic city Manassas. Day 2 will include a campus tour, where you will learn why ECPI is #5 in the USA for the Number of Computer Science Graduates and #5 for Health Professions & Related Sciences Graduates. ECPI University will provide free airport pickup, one hotel room per company for one night, and dinner/lunch on the respective days.
ECPI Fam Tour Group A
Friday 12/07 and Saturday 12/08

ECPI Fam Tour Group B
Thursday 12/13 and Friday 12/14
* 1 night hotel stay, meals and transportation for events including visit to Washington D.C. provided by ECPI university.
* Participants are responsible for airfare, airport transfer, and other incidental expenses.
You can download the FAM Tour flyer here.

Please contact Jorge Calderon on jcalderon@ecpi.edu

University of South Florida
December 12, 2018 at 6:30pm
Tampa, Florida
INTO USF invites you to join us for an unforgettable familiarization tour. Get first-hand experience and discover our unique educational opportunities that are available to your students and have fun in sunny Tampa, FL! Transportation from the Loews Miami Beach Hotel to USF will be provided by INTO. A flyer can be downloaded here.
Please contact Grace Beck on gbeck@usf.edu

The University of Alabama at Birmingham
December 12, 2018 at 6:30pm
Birmingham, Alabama
INTO UAB invites you to an unforgettable familiarization tour in the Magic City. Visit UAB’s beautiful campus, meet our students, enjoy our top ranked food scene and get the most of the southern hospitality in this vibrant and captivating metropolitan area. Transportation from the Loews Miami Beach Hotel to UAB will be provided by INTO. A flyer can be downloaded here.
Please contact Alden Williams on alden@uab.edu

FAM Tour - Boca Raton
Florida Atlantic University Navitas Global Student Success Program
December 13, 2018 8am - 5pm
Boca Raton - Transportation Provided
Current & Prospective Agents welcomed! Round trip transportation provided from Loews to FAU in Boca Raton (40 miles north of Miami Beach). Visit campus and our local barrier island research facility, and discover Boca Raton by catamaran while enjoying a Florida style lunch & refreshments. Space is limited.
Please contact Carol Stax-Brown on carol.staxbrown@fauglobal.com
The detailed programme can be downloaded here.
FAM tour - Full Sail University

Full Sail University
December 13, 8am hotel lobby
Orlando, FL
Full Sail welcomes currently and future agency partners. Transportation provided from Loews to Full Sail University in Orlando (3.5 hours north of Miami Beach). Visit will include an In-depth tour of the campus, meeting the international team, and a meeting with international students. Lunch and dinner will be provided that day. Saturday, 14th we will host you to a night out in Orlando at one of our amazing attractions. Hotel accommodation will be provided for the night of the 13th and 14th. Guests would check out of hotel on the 15th for their onward journey from Orlando.
Please contact Emily Chung on echung@fullsail.com
Evert Tennis Boarding School Tour
Evert Tennis Academy
December 13th - 7:45AM to 5PM
Boca Raton, FL
Current and prospective agents welcomed! We will provide in-depth visit of our campus including different meetings with every department. Lunch will be provided. Pick up from the hotel at 7:45AM. Space is limited.
Please contact Edmee Morin-Kougoucheff on edmee.morin@evertacademy.com
Discover Fort Lauderdale, the "Venice of America"
TLA -The Language Academy
Thursday December 13
Discover beautiful Fort Lauderdale, one of America's finest destinations for English studies and visit St Thomas University
8:00 am- Departure from Lowes
8:45 am - Arrival at St Thomas University Miami- Visit TLA summer program facilities
10:45 am - Arrival in Fort Lauderdale. Visit TLA school and meet staff and directors
12:00 am - Brief city tour
13:00 pm - Luncheon hosted by TLA at Hilton hotel, home of TLA Summer program
3:00 pm - Fort Lauderdale canals cruise
4:30 pm - Departure for Miami
5:30 pm - Drop off at Lowes Miami beach
Tour includes transportation from and to Miami beach, lunch and canals cruise.
Seats are limited. Only for first time TLA visitors. Please apply no later than November 23.
Please contact Marco Pinna on english@languageacademy.com
American Heritage School - Campus Tour
American Heritage School
Thursday, December 13th 9am - 1pm
American Heritage School - Plantation
American Heritage School Plantation Campus - school tour.
Limousine's will pick up agents at 8:50am at LOEWS Miami and take them to American Heritage School's Plantation Campus. We will tour the campus, meet with the homestay coordinators, meet the head of guidance, meet the director of admissions. After the tour of campus, we will go for a nice lunch and then we will return the agents to the LOEWS Miami or to the airport.
Please contact Marc Shaw on marc.shaw@ahschool.com
Lynn University by Limousine
MLA Move Language Ahead
Thursday, December 13 at 9AM
Departing from Lowes Hotel
Join MLA to explore our beautiful South Florida centre at Lynn University. Your chauffeured limousine will pick you up from the Loews Hotel and bring you to the campus in Boca Raton. Our MLA staff will provide you with a guided campus tour followed by a brief agent training on the benefits of working with MLA and what makes our programmes in the UK, Ireland, USA, and Canada the best in the industry! You will then be treated to lunch at Morton’s The Steakhouse where you will dine with our sales team. Following lunch, the limousine will bring you back to the Loews Hotel, so you can enjoy the Miami afternoon on the beach. The MLA FAM trip to Lynn University is completely free to agents and will last from 9AM to 3PM. To RSVP, contact sales-usa@mlaworld.com.
Please contact Karson Langenfelder on k.langenfelder@mlaworld.com
Beach Volleyball Tournament by Ustudy Spanish
Ustudy Spanish
Thursday, Dec. 13, 2018 at 11:00 - 14:00
Volleyball Court in front of Loews Miami Beach Hotel
After 3 successful days of meeting new people, maintaining relations, and sharing ideas at ICEF Miami, it's time to play! Join us for our beach volleyball tournament in front of Loews Miami Beach Hotel - out of the building, into the sun! You don't need to be an expert, really everyone is welcome. If you want to play, please register following the link: https://www.eventbrite.com/e/after-icef-beach-volleyball-tournament-by-ustudy-spanish-tickets-53010849879 If you come to watch, please hit the "GOING" button of our facebook event: https://www.facebook.com/events/350906322326231/ This way we can plan accordingly. Thank you! We are excited to have some fun with you, and create moments, we'll all love to remember..
Please contact Lara Gabe on info@ustudyspanish.com

To ensure that you are well prepared and make the most of the workshop, it is important that you read the Educator & Service Provider Information Pack below.

Educator & Service Provider Info Pack
Checklist for Providers

Other useful forms and information include:

Hotel Booking:

Loews Miami Beach Hotel - please contact cwojcik@icef.com
Hyatt Centric South Beach Hotel - fully booked

Travel to the Event:

Sky Team Discounts

Workshop Program:

Workshop Program

Seminar Program Overview
Seminar Program

Shipping Information:

Shipping instructions & Delivery Label (general)
Shipping instructions & Delivery label (bag Inserts only)

Other useful documents:

Additional Equipment Booking Form (for Exhibition Booths only)
ICEF Workshop Procedures: Guidelines for first-time Participants
Getting Started Information for Marcom eSchedule PRO
Scheduling Meetings - Useful Hints & Tips

How to maximize your workshop experience? - Watch the video tutorials:

  • PART 1 - before the workshop
    Learn about ICEF Workshops, preparing for an event, making appointments and tips for a successful workshop experience.
  • PART 2 - at the workshop
    Learn what happens during an event, including identifying potential partners on site, workshop etiquette, using the agent catalog and key questions to ask agents during meetings.
  • PART 3 - after the workshop
    Learn about post event follow up. Effective follow up leads to strong partnerships, successful relationships, and a better ROI.
  • Visas are required for all foreigners entering the United States unless they are from a country that participates in the Visa Waiver Program. Further information is available at
    Visa Waiver Program

    Travellers seeking to travel to the USA under the Visa Waiver Program must apply for travel authorization through the Electronic System for Travel Authorization. Please click here for further information and to fill out an application form. Please note, your application must be approved prior to your entering the USA.

    Please note, airport authorities do not issue visas and you will have to apply for a visa in advance. For the purposes of the ICEF Miami Workshop you will need to apply for a B-1 visa, a non-immigrant visa, designed for persons who want to enter the United States on a temporary basis for business purposes.

    Please contact your local US consulate / embassy and enquire about visa regulations for your particular country and how to obtain a visa. If you would like to apply for a business visa, you will need an invitation letter. Please contact Ms Cornelia Wojcik for details.

    Important: ICEF can only provide you with a letter of invitation for the duration of the workshop (December 10 - 12, 2018). Deadline for invitation letter requests is November 05, 2018.

    Please check regulations with the respective embassy well ahead before travelling. To find out more about country-respective visa requirements visit the following website:
    Visa Requirements

    The ICEF Miami Workshop will take place at the Loews Miami Beach Hotel.

    Participants will be offered the following preferential rates:

    Loews Miami Beach Hotel:

    Deluxe City View Room (single/double): USD 255,00
    The room rate is subject to all applicable taxes that apply at the time of your stay (currently the tax rate is 14%). Breakfast is not included.

    Please contact cwojcik@icef.com for a booking.[/p]

    Partner hotel:

    Hyatt Centric South Beach Hotel - fully booked:

    Centric King room (single/double): USD 199,00
    The room rate is subject to all applicable taxes that apply at the time of your stay (currently the tax rate is 14%). Breakfast is not included.

    Save up to 15% on Travel with the Skyteam Official Alliance Network


    We’re proud to announce that we’ve chosen SkyTeam as our Official Alliance Network for air travel. We would like to offer you seamless air travel via SkyTeam Global Meetings to our event. Our registered Global Meetings event offers you attractive airfares. By booking and buying your airline ticket via the dedicated link below, you will benefit from:

    • Savings – take advantage of exclusive discounts up to 15% in both Business and Economy Class; no fee for your online bookings.
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    • Reward Miles – earn Miles on your frequent flyer program of a SkyTeam member airline and save on your future travels
    • Valuable services – SkyTeam Elite Plus, First and Business Class customers will experience SkyPriority, the alliance network red-carpet treatment, and will get access to the exclusive SkyTeam lounges.
    • SkyTeam network – travel to your event from virtually anywhere in the world with over 16,270 daily flights covering more than 1,050 destinations in 179 countries.
    To book your air travel now, visit this page or www.skyteam.com/globalmeetings and enter our Event ID: 3959S


    “ICEF Miami is always the peak of my recruitment season. I’ve been all over the world and there are no other agent workshops like Miami - ICEF is the industry standard in my book! I always weigh the value proposition of ICEF and there is no doubt my ROI is exceeded every year.” - Chris McGary, Foxcroft Academy, USA.

    “We are very happy with the quality of this conference and will attend another ICEF event in the future. As a first time attendee, I have been very impressed at the level of attention paid by the ICEF staff in making this conference valuable. I am very happy with the majority of the agents we scheduled appointments with, and the events, especially the seminars, have been incredibly beneficial and informative.” - Brian Bell, St. Johns Military Academy, USA.

    “ICEF was a great help! They set me up with an incredible coach, which was extremely helpful. She made sure we were prepared for everything. The 20%- 30%-50% model she taught us was a game changer for me. I know now how to make my connections successful!” - Nicole Maddox, University of South Carolina Beaufort, USA.

    “Great experience for my first ICEF. I found the scheduling & support of the ICEF team to be fantastic. I will certainly be looking to attend events in the future.” - Bob Shields, The English Language Centre - Western University, Canada.

    “This was a great event. There was enough diversity that I was able to carry out my strategy for meeting agents from a specific country. The agents I met were interested in forming a partnership and we have plans for future meetings and events as follow up. Attending this ICEF was the first step in moving into a new market and I am very pleased with the contacts that I made.” - Judy Hershman, Vernon School District #22, Canada.

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