About this Workshop

The inaugural ICEF Africa Workshop will take place in Cape Town and is set to be the premier networking and student recruitment event in Africa. As such, it will bring student recruitment agents from around the world interested in South Africa as a study destination and will connect international educators and service providers with agents from all over Africa.

In the 2016 i-Graduate ICEF Agent Barometer, nearly half of the agents surveyed said that they viewed South Africa as an attractive or very attractive study destination. ELT student numbers increased by 19% in 2016, and student weeks by 20%. With the November 2016 resolution of a two-year discussion regarding student visa eligibility for ELT students, the sector is now poised for further growth. South Africa has also established itself as a key study destination within Africa. Its proximity and affordability — along with the quality and reputation of South African higher education — continue to be important factors in attracting foreign students.

Africa is a major area of growth for outbound students and countries such as Uganda, Rwanda, Kenya, Botswana and Ghana are emerging markets complementing Nigeria.

In addition to meeting with agents during the workshop, participants are welcome to attend market intelligence seminars and networking receptions.

The ICEF Africa Workshop is the most dynamic and productive way to foster relationships with current partners and new representatives in a range of emerging markets.

About this Workshop

The event enables educators to hold up to 36 pre-scheduled one-to-one business meetings with relevant, quality student recruitment agents, as well as with other educators and service providers. These appointments are 25 minutes in duration and serve the dual objective of meeting new contacts and maintaining existing relationships. The workshop programme also includes meals, refreshment breaks and evening functions, which offer valuable networking opportunities.


Tuesday, May 15, 2018
13.00 - 19.00
Registration of participants
14.00 - 15.00
Introductory seminars: “How to maximise your ICEF Workshop experience”
15.00 - 19.00
Seminars
19.00 - 21.00
Welcome reception - sponsored by Cape Studies language school

Wednesday, May 16, 2018
8.00
Workshop hall opens, welcome refreshments
09.00 - 11.00
Business meetings (4 x 25 minutes)
11.00 - 11.30
Refreshment break
11.30 - 13.00
Business meetings (3 x 25 minutes)
13.00 - 14.00
Lunch
14.00 - 16.00
Business meetings (4 x 25 minutes)
16.00 - 16.30
Refreshment break
16.30 - 19.00
Business meetings (5 x 25 minutes)
20.00 - 23.00
Dinner reception

Thrsday, May 17, 2018
8.00
Workshop hall opens, welcome refreshments
09.00 - 11.00
Business meetings (4 x 25 minutes)
11.00 - 11.30
Refreshment break
11.30 - 13.00
Business meetings (3 x 25 minutes)
13.00 - 14.00
Lunch
14.00 - 15.30
Business meetings (3 x 25 minutes)
15.30 - 16.00
Refreshment break
16.00 - 17.00
Business meetings (2 x 25 minutes)
17.00
Workshop hall closes

The ICEF Africa Workshop takes place at the Westin Cape Town in South Africa. Centrally located close to the Victoria & Alfred Waterfront and adjacent to the award-winning Cape Town International Convention Centre, it is the perfect venue for ICEF's first African event.

The Westin Cape Town hotel’s unique glass facade offers guests a breathtaking view over the city, Lion's Head, and Table Mountain. The hotel features a modern spa, indoor and outdoor swimming pools, various restaurants and bars with local and international cuisine, and state-of-the-art business facilities to accommodate all conference needs.

Workshop participants benefit from preferential room rates.

Booking Meetings

The ICEF appointment system offers participants direct and total control over the types of partners - by main activity and country of origin - they meet during the workshop. Up to 36 meetings can be scheduled with agents, as well as educators and service providers.

1. Prior to the workshop, details of all invited agents, educators and service providers are supplied via the industry leading Marcom eSchedule PRO online meeting booking system.
2. During the workshop, additional meetings and schedule adjustments can be made through personal contact.


Online Video Tutorials

Our online video tutorials explain how to get the most from the eSchedule PRO meeting scheduling system. We highly recommend viewing these videos as soon as the meeting scheduling system opens, around eight weeks prior to the event.

An integral benefit of attending an ICEF Event is participation in the seminar programme. These seminars provide invaluable information and the latest research on trends affecting the world of international education, both regionally and globally.

Next event's seminar programme will be available three months before the event.

FAM Tours & Receptions

Agent familiarisation (FAM) tours and receptions are excellent ways for you to gain exposure and promote your institution and / or association to event registered agents.

FAM tours allow you to take advantage of a large number of agents attending the event and attract them to visit your institution, campus and region. Effective FAM tours enable agents to increase their product knowledge and bring back first-hand experience to potential students.


FAM Tour guidelines:

  • FAM tour organisers may determine all logistics, conditions and costs associated with their tour, including which event participants are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of FAM tours, but simply ensure relevancy for event participants as well as an equal representation of tours to all delegates.
  • All delegates interested in attending FAM tours will be asked to make direct contact with the tour organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • FAM tour organisers wishing to promote their tour through ICEF are required to submit a proposal. All proposals are subject to approval by ICEF.
  • FAM tours may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Reception guidelines:

Receptions allow you to host agents in a memorable way while reinforcing your brand. Inviting the agents that you wish to target gives you the chance to make meaningful and focused connections in a relaxed and fun environment.

  • Reception organisers may determine all logistics, conditions and costs associated with their event, including which event participants and other business partners are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of receptions, but simply ensure relevancy for event participants as well as an equal representation of receptions to all delegates.
  • All event participants interested in attending a reception will be asked to make direct contact with the reception organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • Reception organisers wishing to promote their event through ICEF are requested to provide information as outlined on the ICEF website.
  • Receptions may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Promotion

Once your proposal has been accepted by ICEF, we will promote your event to assist you in attracting the quantity and variety of agents desired.

Your FAM tour or reception will be listed in this section of the website along with your contact details, hyperlinks and / or promotional materials. ICEF will also promote your event to all attending agents once their registration has been approved, as well as in numerous follow-up communications prior to the event.

Please provide ICEF with a website hyperlink and / or a brochure / flyer / invitation (pdf format) containing the following information:

  • Name of activity
  • Host name and contact details
  • Details of the event including program, location, date and time, inclusions such as food and transportation, invited target groups / individuals and maximum number of participants

Please note: Proposals received less than 4 weeks prior to the event will be listed on the website but will no longer be published in any other agent communications.


ICEF Advertising and Sponsorship opportunities provide significant international exposure for your organisation, increasing brand visibility and networking potential.

ICEF Events, the industry’s premier educator-agent networking events, occur annually in locations across the globe. ICEF events enable educators to hold one-to-one business meetings with relevant, quality student recruitment agents, service providers, as well as with other educators.

Around 5 000 industry professionals attend ICEF Events annually. ICEF Events set the standard for excellence and attract leaders in international student recruitment from around the world.

Booking an advertising and sponsorship item with ICEF is an efficient and cost-effective way to get your message to these important multipliers dealing with tens of thousands of international students and young travellers annually.


Explore ICEF Advertising & Sponsorship options:

ADVERTISING & SPONSORSHIP

This workshop is sponsored by

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This workshop is supported by

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