Destinations Meet Student Travel 2017 – Powered by Industry Experts

Destinations Meet Student Travel is an initiative of ICEF and StudentMarketing, a key youth and student travel market development company.

This forum, showcasing the impact of student travel on destinations and the benefits from it, will take place on the 29th October 2017 as part of the ICEF Berlin Workshop, the leading networking forum for international education, attracting approximately 2,500 professionals from over 90 countries.

Are you effectively using the power of Destination Marketing to attract international students?

The Destinations Meet Student Travel Forum 2017 is a must attend event for any destination marketing professional or organisation who wishes to be more effective in positioning their brand to international students.

"The international education market has already hit 7 million international students and adds up to a staggering $100bn. It is set to keep growing to nearly 10 million in the next 4 years. Destinations and destination marketers are noticing and looking to engage with this sector increasingly more."
- Samuel Vertrak, CEO of StudentMarketing

Recent articles on destination marketing:

ICEF Monitor

Destinations Meet Student Travel 2017 – Powered by Industry Experts

2017 Programme coming soon

Past Programme (2016)

October 30, 2016
Welcome and Introductions
By Markus Badde, CEO, ICEF

By Eunji Tae, Coordinator Knowledge Network, UNWTO (World Tourism Organization)
Definitions: Economic and Social Impact of Student Travel on Destinations
By Samuel Vetrak, CEO, StudentMarketing
How Destinations Work with Student Travel – Practical Examples from Around the World
By Rod Hearps, VP Asia Pacific, ICEF
Case Studies: How Destinations are Promoting Student Travel
By Jane Favaloro, Study Melbourne (city)
By Guido Schillig, South West England (region)
By Ute E. Haug, Education New Zealand (country)
Coffee Break
Interactive Workshop with Experts
Experts share their knowledge and experience with participants – open discussion
Networking Lunch
ICEF Berlin Workshop Seminar Programme
50 International Education Industry Seminars
October 31, 2016
Meet the Student Travel Industry (optional)
Delegates have the opportunity to visit The ICEF Berlin Workshop.

Why Should a Destination Attract Students?

  • They bring talent, inspiration, and diversity.
  • They stay longer and spend more than tourists, and are visited by friends and family.
  • After their studies, they become life-long ambassadors for the destination once they return home.
  • Countries facing demographic decline and welcoming migration are able to attract educated new citizens.

Why Participate?

  • Learn how destinations around the world are attracting international students.
  • Examine how to effectively use social media and technology to share the student experience at your destination.
  • See how destinations are effectively engaging with education agents to promote themselves.
  • Learn what impacts the international student decision on a study destination.
  • Participate in additional networking opportunities at the ICEF Berlin Workshop – the student recruitment flagship event.

Application Fees:
Berlin Workshop Participant: €95
Non-Berlin Workshop Participant, 1 day (Oct 29): €190
Non-Berlin Workshop Participant, 2 days (Oct 29-30): €380

Please kindly note that 19% VAT may apply depending on your country of origin.

Application Deadline: 30 September 2017
Maximum Capacity: 30 destinations

For more information, please contact:

This workshop is supported by


Thank you!