The world's population of international students grew dramatically over the last ten years. But new competitors are emerging and students are going to a wider range of study destinations than in the past. In this issue, we look at the implications of today's emerging mobility patterns.

In this issue: Competition intensifies for international students • ICEF launches online agent training course • Recommended reading from the ICEF Monitor • The largest-ever Moscow workshop • Volcano no match for ICEF's global team • The North America Workshop debuts in Toronto • Network news

FEATURE

Competition Intensifies to Woo International Students

The world's population of international students grew dramatically over the last ten years. And the forecasts are for continuing, strong growth in the years ahead.

At the same time, the competition to recruit those students is heating up—to the point that global student mobility patterns are being affected. New competitors are emerging and students are going to a wider range of study destinations than in the past.

Get the latest on changing patterns of student mobility worldwide...

PROFESSIONAL CERTIFICATION

ICEF Launches Online Agent Training Course

On June 1, ICEF launched an innovative, worldwide training programme for agency-based student counsellors. The ICEF Agent Training Course (IATC) is delivered online—free of charge—and in a self-paced modular format. Counsellors who complete the online course are eligible to pursue testing and certification at ICEF Workshops, as well as other selected industry events, around the world.

More about course content and agent certification...

ICEF Monitor

A selection of some of the most insightful industry news items that have come across our desks in recent months.

American Colleges Look to Private Sector for Global Recruiting
Chronicle of Higher Education • May 2010

Global market hots up as US gets its act together
Times Higher Education Supplement • May 2010

Speakers at London Meeting Analyze How Students Choose Colleges Abroad
Chronicle of Higher Education • March 2010

THE ICEF MOSCOW WORKSHOP

Moscow Sold Out—24% More Educators at Largest-Ever ICEF Event in Russia

Held from March 26–28, the 2010 ICEF Moscow Workshop sold out this year and saw a 24% increase in the number of attending educators. The event featured 357 participants representing 266 organisations and 32 countries. This included 148 representatives from educational institutions around the world along with 191 top quality agents from Russia, Eastern Europe, Central Asia, and the Caucasus.

Read more about the meetings in Moscow...

REPORT FROM MELBOURNE

ANZA Workshop Outshines Icelandic Volcano

487 participants attended the 2010 Australia New Zealand Agent Workshop from April 21–23 in Melbourne—including 191 carefully screened agents from 40 countries. The delegates conducted more than 5,000 one-to-one meetings at this annual destination-focused event that puts the spotlight exclusively on educators and service providers in Australia and New Zealand.

But this is not the whole story of the ANZA workshop this year. Many miles from Melbourne as final preparations were well underway for the workshop, the Eyjafjallajokull volcano in Iceland erupted. More on ICEF and the volcano...

ICEF NORTH AMERICA WORKSHOP

ICEF's Toronto Debut Sets the Pace

The ICEF North America Workshop came to Toronto from May 13–15 and—with a complete sell out weeks in advance and 16% growth over the latest Miami workshop in December 2009—was a resoundingly successful Canadian debut. "As soon as I started my meetings it was clear that only well vetted agents were present," said Juan Tavares of Western Michigan University (US).

See the full report from Toronto and learn what's next for ICEF in Canada and the US...

NETWORK NEWS

ICEF at NAFSA

ICEF attended the 62nd Annual Conference for NAFSA, held May 30–June 4 in Kansas City. The conference attracted more than 7,200 attendees from 94 countries.

ICEF CEO Markus Badde was featured as an expert speaker on agent relations at a number of NAFSA events this year. He joined a panel discussion in Kansas City entitled "Opportunities and Challenges of Working with Agents", with Cheryl Darrup-Boychuck of USjournal.com, Mitch Leventhal, State University of New York (SUNY), and Andy Nicol of Hobsons Inc. The panel focused on best practices for evaluating, selecting, and working with professional recruitment agents. This session followed a NAFSA webinar by the same name on which Markus also appeared in March.

Also in Kansas City, Markus chaired a second panel called, "Apply best practices with agents to increase international enrollments", with Dr. Karl Markgraf of the University of Wisconsin and Christopher Gas of Thompson Rivers University.

In addition, ICEF sponsored the annual AAIEP Reception (American Association of Intensive English Programs) at NAFSA, held this year at the Raglan Road Irish Pub.

Workshop Update

The ICEF Higher Education Workshop Paris, September 10–12, 2010
• A unique event exclusively for higher education institutions and agents focused on higher education recruitment

The ICEF Latin America Workshop Sao Paulo, September 29–October 1, 2010
• Meet quality student recruitment agents from all over Latin America

The ICEF China Workshop Beijing, October 13–15, 2010
• The largest agent networking event of its kind in Asia

The ICEF Berlin Workshop Berlin, October 31–November 2, 2010
• The world's premiere agent workshop

The ICEF North America Workshop Miami, December 05–07, 2010
• An event exclusively for North American institutions to meet quality student recruitment agents from around the world sending students to the US and Canada

The ICEF Bulletin is published periodically throughout the year. This email was sent to you by bulletin@icef.com.