A growing number of American universities are working directly with international agents. What are the implications for the global education market?

In this issue: New agent standards in the US and Australia • Global agent survey findings • Recommended reading from ICEF Monitor • A roundup of recent ICEF events • Destination workshops surging • ICEF update

FEATURE

US and Australia Usher in New Agent Guidelines

In moves that are sure to be closely watched throughout the industry, two of the world's top destinations for international students are in the midst of shaking up how their education providers work with international recruitment agents.

Read more about new agent certification programmes in the US and Australia...

RESEARCH

2009 i-graduate ICEF Agent Barometer Survey Findings

When Will Archer, director of UK-based market research firm i-graduate, gets up to give a market intelligence seminar the room is usually "standing room only." His presentation at the 2009 ICEF Berlin Workshop was no exception—it drew a packed house. Archer was in Berlin to present the findings from the 2009 i-graduate ICEF Agent Barometer, the largest global survey of its kind.

See a summary of the 2009 Agent Barometer findings...

ICEF Monitor

A selection of some of the most insightful industry news items that have come across our desks in recent months.

Men and Women Differ in How They Decide to Study Abroad
Chronicle of Higher Education • November 2009

The Rise of Asia's Universities
University World News • February 2010

(Related: International "Leapfrogging": The Changing Composition of International Enrolments Inside Higher Education • October 2009)

Tougher Rules for UK Student Visa System
BBC News • February 2010

WORKSHOP ROUNDUP

Record Attendance and New Features

Recent months have seen a number of notable developments at ICEF Workshops around the world. The ICEF Berlin Workshop set a record for attendance for the eighth consecutive year, and the ICEF Middle East and Africa Workshop grew by more than 20% this year alone.

The ICEF China Workshop continued to innovate with new features and services and the ICEF Americas Workshop was reinvented and relaunched as a destination-focused ICEF North America Workshop—an event exclusively for North American educators and carefully screened agents from around the world.

More on recent workshops in Beijing, Berlin, Miami, Dubai, and Tokyo...

DESTINATION MARKETING

North America and Australia/New Zealand Workshops Fueled by Destination Focus

In our last issue, we explored the power of destination marketing as a source of competitive advantage in international recruitment. This phenomenon was on full display during the inaugural ICEF North America Workshop in Miami last December.

More on the dramatic growth of destination-focused workshops...

NETWORK NEWS

Workshop Update

The ICEF Moscow Workshop: Moscow, March 26-28, 2010
Featuring quality agents from Russia, Eastern Europe, Central Asia and the Caucasus

The Australia New Zealand Agent Workshop: Melbourne, April 21-23, 2010
A destination-focussed event connecting educators from Australia and New Zealand with qualified agents from around the world

The ICEF North America Workshop: Toronto, May 13-15, 2010
A destination-focussed event exclusively for educators from the US and Canada and carefully screened agents

The ICEF Bulletin is published periodically throughout the year. This email was sent to you by bulletin@icef.com.