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ICEF WORKSHOPS |
Trondheim, Norway. Site of the 2007 ICEF Higher Education Workshop. This issue features a special introduction to market research, along with news about two new ICEF product groups and the first-ever ICEF Higher Education Workshop in Trondheim. We are also pleased to present field reports from recent workshops in Dubai, Tokyo, and Moscow. Newsflash: 2008 ICEF Asia Workshop Confirmed for Singapore
The ICEF Asia Workshop will return to its traditional home in Singapore in 2008, marking expanded coverage in the critical Asian student market for agents and education providers. Forty-six percent of the world's international students come from Asia, and as previously reported
(see ICEF Expands in Asia"),
there will now be three ICEF workshops in this dynamic region:
The ICEF Japan Workshop,
the
ICEF China Workshop,
and the
ICEF Asia Workshop.
Getting to Know Your Market: Best Practices in Market Research Considering that the international education market represents more than US$45 billion dollars, is currently estimated at roughly 2.7 million students, and is expected to grow to more than 8 million students by 2025, international student recruitment is becoming a bigger and bigger priority at institutions all over the world. But there are challenges: the competition for students is fierce, and the dynamics—and potential—of world and regional markets change from year to year. Well-planned and executed market research can make a significant difference in the success of recruitment programmes. There are many ways to obtain market research, and also different forms and levels of research. Read more...
ICEF to Establish New Higher Education and Training Services The international education industry is growing by leaps and bounds, which is extremely exciting for the players involved but also challenging because the territory is new and constantly changing. Both education providers and agents have expressed demand for more knowledge, consistency, and standards when it comes to student recruitment practices. In response, ICEF will launch two new products groups later this year with targeted services for the higher education sector and professional development training for both agents and providers. Read more...
New ICEF Higher Education Workshop in Trondheim From 2005 to 2006, there was a 50% increase in the number of higher education (HE) institutions attending ICEF workshops. At the same time, many agents have indicated to ICEF that they are actively promoting HE programmes. An important trend is clearly underway. For this reason, ICEF is launching a new workshop devoted specifically to higher education. The first such workshop is scheduled for September 10 and 11, 2007, in Trondheim, Norway. Read more...
ICEF workshops are always infused by the energy of the city in which they take place. This year's Middle East Workshop was no exception: it was located in Dubai, UAE, a cosmopolitan business hub renowned for its growth, ambition, and international atmosphere. Dubai is an increasingly important world destination for the education and IT sectors, making it a great fit for ICEF's Middle East Workshop, held this year at the five-star deluxe Jumeirah Emirates Towers in February 2007. Read more...
Japan is one of the biggest contributors of students to study destinations worldwide, making ICEF's Japan Workshop a must-attend event for educational institutions. A total of 266 participants from 186 organisations attended the Tokyo Workshop in March 2007, representing 11% growth over 2006 and solidifying the workshop as the largest and most international event of its kind in Japan. Read more...
Thanks to higher world oil prices and a boost in productivity, Russia has rebounded this decade from severe economic turmoil in the 1990s. Russians are consequently enjoying a higher standard of living than they have for many years, and this is fueling dramatic growth in demand for study abroad. With the eighth-largest population in the world, Russia holds a great deal of potential for the international education marketplace. Read more...
ICEF Presentation at the Comillas Foundation ICEF CEO Markus Badde was a featured speaker at the April 19-20 conference of Spanish as a Foreign Language providers at the Comillas Foundation Campus in Spain. Markus' presentation focused on current conditions in the international education marketplace, the recruitment strategies of major host countries worldwide, and recruitment tips for Spanish providers. Copies of the presentation (Spanish only) are available on request comillas@icef.com. ICEF at NAFSA ICEF's Markus Badde will lead a special seminar on working with international education agents at the upcoming NAFSA conference in Minneapolis, USA. The seminar will explain which factors are most important for maximising relationships with education agents. Essentially, how to appoint, train, support, compensate, offer incentives, and review the performance of your education agents. The conference runs from May 27-June 1, and Markus' seminar is scheduled for Wednesday, May 30, from 9:15 a.m.-10:15 a.m. in Room 101 J at the Minneapolis Convention Center. In addition, ICEF will be an exhibitor at the conference and will sponsor the 2007 AAIEP (American Association of Intensive English Programs) Reception at the Walker Art Museum on Wednesday, May 30, from 7:00 p.m. to 9:00 p.m. The reception provides provides AAIEP members, colleagues, and friends the opportunity to share an evening of collegiality and networking. ICEF Opens New Field Offices in Spain and Japan ICEF has opened two new field offices. Maite Viudes will lead the new Barcelona office as part of expanded services to the Spanish market. Megumi Makihara, ICEF's new business development manager for Japan, will lead the new Nagoya office, with special responsibility for sales, agent relations, and logistics in the key Japanese market. Megumi holds an MBA from the Manchester Metropolitan University in the UK and a BA in English from Chukyo University in Japan. She has lived in Australia and the UK. Her previous marketing and management positions with both education providers and agents—in combination with her in-depth knowledge of the Japanese market—give Megumi an invaluable perspective from which to work with ICEF clients and partners in Japan and throughout the world. New Videos and Photo Galleries Online Now Photo galleries are now available from the recent ICEF workshops in Dubai and Tokyo. In addition, videos from both the ICEF Middle East Workshop and the ICEF Japan Workshop are also now online. Early Bird and Mid-Rate Expiries for Upcoming ICEF Workshops
June 1: Early bird booking deadline for ICEF Americas Workshop June 1: Mid rate booking deadline for ICEF Higher Education Workshop June 15: Mid rate booking deadline for ICEF China Workshop June 30: Mid rate booking deadline for ICEF Berlin Workshop; Early bird booking deadline for ICEF Middle East Workshop July 30: Mid rate booking deadline for ICEF Work & Travel Forum; Early bird booking deadline for ICEF Japan Workshop |
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The ICEF Bulletin is published periodically throughout the year. This email was sent to you by bulletin@icef.com. |
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